Case Study: OuzlimBio Cooperative
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OuzlimBio, Inc. is a Cosmetics & Nutrition cooperative developing products for full body market. The company recently launched their Argan oil product available without a prescription on ouzlimbio.com through its new direct-to-consumer online channel.
The client came to us wanting to grow their revenue online through digital marketing specifically PPC advertising, content marketing and SEO. They were already doing PPC advertising but were not seeing the results they needed. When they came on board, they weren’t on the first page of Google for several keywords that they knew would grow their business.
We took deep competitor and keyword research. Once this was done we realized search advertising and SEO were going to be our primary marketing channels. I then started optimizing the clients website making it search engine friendly. This includes rewriting meta titles and descriptions, internal linking an technical SEO. Next I worked on the clients PPC advertising, I created custom campaigns for each of the symptoms the products provides solutions for. Finally I created a content calendar for the clients upcoming blog posts this content was based on the keywords we uncovered in our initial keyword research.
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