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What makes a great PPC campaign? What makes the difference between a waste of cash that you never get back and a campaign that you can use to continuously keep growing and scaling your organization? While there are a lot of factors, you could certainly make the argument that one of the most important of these is the keywords. Your keywords are… Continue Reading

PPC has completely transformed the way that people advertise on the web. This is a new form of advertising for what is a very different medium – a very more interactive medium – than television or magazine. PPC stands for ‘Pay Per Click’. What this means for advertisers is that they are only paying for each click. If their ad… Continue Reading